Value Rental Car

310-673-3140

Privacy Policy

Last updated: May 27, 2026

This Privacy Policy describes Our policies and procedures on the collection, use, and disclosure of Your information when You use the Service. It also tells You about Your privacy rights and how the law protects You.

We use Your Personal Data to provide and improve the Service, respond to Your requests, help manage car rental inquiries and reservations, protect the Website, and communicate with You about rental car services. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions have the same meaning regardless of whether they appear in singular or plural.

Definitions

For the purposes of this Privacy Policy:

  • You means the individual accessing or using the Service, or the company or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.
  • Company, referred to as either “the Company,” “We,” “Us,” or “Our” in this Agreement, refers to Value Rental Car.
  • Website refers to Value Rental Car, accessible from https://rentavaluecar.com.
  • Service refers to the Website and related online forms, online rental-car search features, reservation inquiry features, contact forms, blog pages, and online communications connected with the Website.
  • Country refers to California, United States.
  • Service Provider means any natural or legal person who processes data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, provide the Service on behalf of the Company, perform services related to the Service, maintain the Website, secure the Website, process communications, or assist the Company in analyzing how the Service is used.
  • Third-party Social Media Service refers to any website, social network, review platform, messaging service, map service, video platform, or outside service linked from or embedded on the Website.
  • Personal Data means any information that relates to an identified or identifiable individual.
  • Sensitive Personal Information means information that may require additional care under applicable law, such as driver’s license information, passport information, insurance information, payment-related information, precise location information, or other information that may be treated as sensitive under applicable privacy laws.
  • Cookies are small files placed on Your computer, mobile device, or other device by a website. Cookies may contain details about Your browsing history on that website or may help the website function properly.
  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself. For example, Usage Data may include the duration of a page visit, IP address, browser type, device information, referring page, and pages visited.
  • Do Not Track, or DNT, is a browser setting that may allow internet users to express a preference about tracking across websites.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You, respond to an inquiry, prepare a reservation, or provide rental car services. Personally identifiable information may include, but is not limited to:

  • Name.
  • Email address.
  • Phone number.
  • Message contents submitted through a contact or feedback form.
  • Preferred pickup location.
  • Vehicle type or vehicle category requested.
  • Check-in and check-out dates.
  • Pickup and drop-off times.
  • Renter age range.
  • Payment type selected for planning purposes, such as credit, debit, or cash.
  • Add-on options requested, such as GPS, child seat, supplemental liability waiver, or collision damage waiver.
  • Reservation number and email address used to modify an existing reservation.
  • Driver’s license information, passport information, proof of insurance, proof of residence, utility bill information, credit card information, debit card information, or cash deposit information when needed to complete a rental transaction, verify eligibility, manage a deposit, confirm insurance coverage, process a payment, or comply with rental requirements.
  • Information about rental agreements, rental dates, rental extensions, rental returns, after-hours drop-off, vehicle damage, claims, accidents, tickets, tolls, roadside issues, lost items, customer service issues, or disputes.
  • Photos, reviews, testimonials, or other content You choose to provide or authorize Us to use.
  • Any other information You voluntarily provide.

The Website includes a contact form that may ask for Your name, email address, and message. The Website also includes rental car search and reservation inquiry features that may ask for rental dates, pickup and drop-off times, pickup location, renter age, payment type, vehicle preference, and optional add-ons.

Some rental requirements are handled outside the Website or at the rental location. For example, We may need to review a driver’s license, proof of insurance, passport, credit card, debit card, current utility bill, or other documentation before completing a rental. You should not submit driver’s license numbers, passport numbers, full credit card numbers, bank account information, or other sensitive information through ordinary website forms, chat, text, or email unless We specifically instruct You to use a secure method.

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address, browser type, browser version, the pages of Our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers, referring website, search engine, advertising source, approximate location based on IP address, and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile operating system, the type of mobile internet browser You use, unique device identifiers, and other diagnostic data.

We may also collect information that Your browser sends whenever You visit Our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track activity on Our Service and store certain information. Tracking technologies may include beacons, tags, pixels, scripts, local storage, analytics tools, advertising tools, and similar technologies used to collect and track information and to improve and analyze Our Service.

You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of Our Service.

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser.

We may use both Session and Persistent Cookies for the purposes set out below:

  • Necessary / Essential Cookies. Type: Session Cookies. Administered by: Us or Our Service Providers. Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features, such as forms, search functions, reservation inquiry tools, security tools, and basic Website functionality.
  • Cookies Policy / Notice Acceptance Cookies. Type: Persistent Cookies. Administered by: Us or Our Service Providers. Purpose: These Cookies identify if users have accepted the use of cookies on the Website, if such a notice is active.
  • Functionality Cookies. Type: Persistent Cookies. Administered by: Us or Our Service Providers. Purpose: These Cookies allow Us to remember choices You make when You use the Website, such as basic preferences or form-related settings.
  • Tracking and Performance Cookies. Type: Persistent Cookies. Administered by: Third Parties. Purpose: These Cookies are used to track information about traffic to the Website and how users use the Website. The information gathered through these Cookies may directly or indirectly identify You as an individual visitor because it may be linked to a pseudonymous identifier associated with the device You use to access the Website.
  • Targeting and Advertising Cookies. Type: Persistent Cookies. Administered by: Third Parties. Purpose: These Cookies may track Your browsing habits to help Us measure advertising, understand marketing performance, and show advertising that may be more relevant to You. Based on that information, and with Our permission, third-party advertisers may place Cookies to show advertisements on other websites after You visit Our Service.
  • Communication and Chat Cookies. Type: Session or Persistent Cookies. Administered by: Us or Third Parties. Purpose: These Cookies may support communication tools such as WhatsApp, phone, email, chat buttons, or similar contact features.

For more information about the Cookies We use and Your choices regarding Cookies, please review Your browser settings and any cookie notice available on the Website.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain Our Service, including to monitor the usage of Our Service.
  • To respond to You when You contact Us through the Website, phone, email, WhatsApp, social media, or another communication method.
  • To manage Your rental car search, quote request, reservation inquiry, vehicle availability request, or reservation modification request.
  • For the performance of a contract, including the development, compliance, and undertaking of a rental agreement, reservation, deposit, payment, return, extension, claim, or other agreement with Us.
  • To verify rental eligibility, including driver age, driver’s license status, insurance information, proof of residence, payment method, deposit method, and other rental requirements.
  • To contact You by email, telephone calls, SMS, WhatsApp, or other equivalent forms of communication regarding Your inquiry, reservation, rental agreement, pickup, drop-off, extension, return, deposit, payment, service issue, or customer service request.
  • To provide You with news, special offers, rental information, service updates, and general information about rental car services that may be similar to services You have already purchased or asked about, unless You have opted not to receive such information.
  • To manage Your requests, questions, feedback, complaints, reviews, testimonials, or other communications to Us.
  • To improve Our Website, rental search tools, reservation inquiry process, customer service, advertising, and business operations.
  • To help protect the safety, security, and integrity of the Website, Our business, Our vehicles, Our customers, Our employees, and the public.
  • To detect, prevent, or investigate fraud, unauthorized vehicle use, misuse of the Website, claims, accidents, traffic violations, toll issues, damage, theft, lost items, disputes, or legal matters.
  • To comply with legal, tax, accounting, insurance, transportation, regulatory, law enforcement, or contractual obligations.

Sharing Your Personal Data

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to operate and maintain the Website, host the Website, process contact forms, deliver email, provide security tools, analyze Website traffic, advertise Our services, support communication tools, support reservation inquiry functions, or assist with business operations.
  • With rental-related service providers: We may share information with payment processors, banks, insurance providers, claims administrators, roadside assistance providers, towing providers, repair providers, toll processors, collection providers, software providers, or other business vendors when necessary to complete or manage a rental transaction, deposit, claim, payment, toll, ticket, accident, damage issue, or dispute.
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, acquisition, reorganization, or transfer of all or a portion of Our business to another company.
  • With affiliates or related businesses: We may share Your information with affiliates or related businesses, if any, in which case We will require those affiliates or related businesses to honor this Privacy Policy.
  • With business partners: We may share Your information with business partners when needed to provide services You requested, support Our business, or offer products, services, or promotions that may be relevant to rental car services.
  • With legal authorities: We may share information with courts, government agencies, law enforcement, regulators, or other parties when required by law, subpoena, court order, legal process, or when We believe disclosure is necessary to protect rights, safety, property, or legal interests.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

We do not sell Personal Data for money. If We use advertising or remarketing tools that are considered a “sale” or “sharing” of Personal Data under applicable California privacy law, We will provide any legally required notice and opt-out method.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law.

We may retain and use Your Personal Data to the extent necessary to comply with Our legal obligations, resolve disputes, enforce Our legal agreements and policies, maintain rental records, process payments or deposits, handle insurance claims, respond to customer service issues, protect vehicles and property, and operate Our business.

The Company may retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when the data is used to strengthen the security of Our Service, improve the functionality of Our Service, investigate problems, or comply with legal obligations.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in other places where the parties involved in processing are located. This means that information may be transferred to and maintained on computers located outside of Your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take steps reasonably necessary to help ensure that Your data is treated securely and in accordance with this Privacy Policy. No transfer of Personal Data will take place to an organization or country unless there are reasonable controls in place, including controls relating to the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition, reorganization, financing, or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy when required by law.

Law Enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities, such as a court, government agency, regulator, or law enforcement authority.

Other Legal Requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation.
  • Protect and defend the rights or property of the Company.
  • Prevent or investigate possible wrongdoing in connection with the Service or a rental transaction.
  • Protect the personal safety of Users of the Service, customers, employees, drivers, passengers, or the public.
  • Protect against legal liability.
  • Enforce rental agreements, payment obligations, deposit terms, damage policies, insurance requirements, or other agreements and policies.

Security of Your Personal Data

The security of Your Personal Data is important to Us, but no method of transmission over the Internet or method of electronic storage is 100% secure. While We strive to use commercially reasonable means to protect Your Personal Data, We cannot guarantee its absolute security.

Please do not submit sensitive documents, driver’s license numbers, passport numbers, full credit card numbers, bank account information, or other sensitive information through ordinary contact forms, chat tools, text messages, or email unless We specifically instruct You to use a secure method.

Detailed Information on the Processing of Your Personal Data

Service Providers have access to Your Personal Data only to perform their tasks on Our behalf and are expected not to disclose or use it for any other purpose.

Analytics

We may use third-party Service Providers to monitor and analyze the use of Our Service.

  • Google Analytics: Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google may use collected data to track and monitor the use of Our Service and may share this data with other Google services. Google may use collected data to contextualize and personalize ads of its own advertising network. You can opt out of making Your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on.
  • Statcounter: Statcounter is a web traffic analysis tool. It may be used to help Us understand Website traffic, page views, referral sources, and other Website performance information.

Advertising

We may use Service Providers to show advertisements, measure advertising performance, and help maintain or promote Our Service.

  • Google advertising tools: Google, as a third-party vendor, may use cookies or similar technologies to serve ads, measure conversions, or understand ad performance. Google’s advertising tools may use information about Your visit to Our Service and other websites to help serve relevant ads.
  • Microsoft/Bing advertising tools: Microsoft advertising tools may use cookies or similar technologies to measure ad performance, support conversion tracking, or personalize advertising.

Behavioral Remarketing

The Company may use remarketing services to advertise on third-party websites after You visit Our Service. We and Our third-party vendors may use cookies or similar technologies to inform, optimize, and serve ads based on Your past visits to Our Service.

If remarketing or cross-context behavioral advertising is active on the Website, You may be able to limit this tracking through browser settings, device settings, advertising industry opt-out tools, Google advertising settings, Microsoft advertising settings, or any legally required opt-out method provided on the Website.

Contact and Communication Tools

The Website may link to or use third-party communication tools, including WhatsApp, phone links, email links, Facebook, Twitter/X, YouTube, Yelp, map links, or similar services. If You interact with those services, the third party may collect information according to its own privacy policy and terms.

Payments and Deposits

The Website may ask You to identify a payment type for planning or reservation inquiry purposes. The Website is not intended for You to submit full credit card numbers, debit card numbers, bank account information, or other sensitive payment information through ordinary contact forms.

Payments, deposits, refunds, extensions, charge card processing, debit card deposits, cash deposits, and related payment matters may be handled at a rental location, by phone, or through another process outside the Website. Separate payment processor, bank, card network, or rental agreement terms may apply.

California Privacy Notice

This section is intended for California residents.

California law requires certain commercial websites and online services that collect personally identifiable information from California residents to post a privacy policy that explains the categories of information collected, the categories of third parties with whom information may be shared, the effective date of the policy, how changes to the policy are handled, and how the Service responds to Do Not Track signals.

The categories of Personal Data We may collect are described in this Privacy Policy and may include identifiers, contact information, rental inquiry information, reservation information, payment or deposit-related information, driver eligibility information, insurance-related information, internet or electronic network activity information, customer service information, testimonial or review information, and other information You choose to provide.

We use and share Personal Data for the purposes described in this Privacy Policy.

The California Consumer Privacy Act, as amended, applies only to certain businesses that meet legal thresholds. The Company may not meet those thresholds. If the Company becomes subject to additional California privacy requirements, this Privacy Policy should be updated to include any required notices, rights, and request methods.

If applicable law gives You the right to know, access, correct, delete, limit, or opt out of certain uses or disclosures of Personal Data, You may contact Us using the contact information listed below. We may need to verify Your request before responding. We may deny or limit a request when permitted by law, such as when information is needed to complete a transaction, maintain rental records, comply with legal obligations, prevent fraud, resolve disputes, protect safety, or preserve legal rights.

“Do Not Track” Policy as Required by California Online Privacy Protection Act (CalOPPA)

Our Service does not respond to Do Not Track signals in a standardized way.

However, some third-party websites and services may keep track of Your browsing activities. If You visit such websites or interact with third-party services, You can set Your preferences in Your web browser to inform websites that You do not want to be tracked. You can enable or disable DNT by visiting the preferences or settings page of Your web browser.

Some third-party Service Providers, including analytics, advertising, remarketing, social media, map, video, review, or communication tools, may collect information about Your online activities over time and across different websites or services. Your browser, device, or third-party privacy settings may allow You to limit certain tracking.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information online from anyone under the age of 13.

If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data through the Website, please contact Us. If We become aware that We have collected Personal Data online from anyone under the age of 13 without verification of parental consent, We will take steps to remove that information from Our records where required by law.

Drivers between 18 and 20 may be eligible to rent only under specific conditions stated by the Company. A renter’s age may be collected to determine rental eligibility. This does not mean the Website is directed to children under 13.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. This may include links to maps, social media pages, review platforms, video platforms, advertising platforms, payment-related services, or other third-party websites.

If You click on a third-party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page and updating the “Last updated” date at the top of this Privacy Policy.

We may also let You know by email or by a prominent notice on Our Service before the change becomes effective when required by law or when We determine that additional notice is appropriate.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page unless a later effective date is stated.

Detailed Information on the Processing of Your Personal Data

Service Providers have access to Your Personal Data only to perform their tasks on Our behalf and are obligated not to disclose or use it for any other purpose.

Analytics

We may use third-party Service providers to monitor and analyze the use of our Service.

  • Google Analytics: Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualise and personalise the ads of its own advertising network.You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity.For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en
  • Statcounter: Statcounter is a web traffic analysis tool. You can read the Privacy Policy for Statcounter here: https://statcounter.com/about/legal/

Advertising

We may use Service providers to show advertisements to You to help support and maintain Our Service.

Behavioral Remarketing

The Company uses remarketing services to advertise on third party websites to You after You visited our Service. We and Our third-party vendors use cookies to inform, optimize and serve ads based on Your past visits to our Service.

Contact Us

If You have any questions about this Privacy Policy, You can contact Us:

  • By visiting this page on Our Website: https://rentavaluecar.com/contact-us
  • Pasadena location: 2106 E. Colorado Blvd., Pasadena, CA 91107
  • Pasadena phone: 626-577-7922
  • Pasadena email: pasadena@rentavaluecar.com
  • LAX / Inglewood location: 4322 W. Century Blvd., Inglewood, CA 90304
  • LAX / Inglewood phone: 310-673-3140
  • LAX / Inglewood email: inglewood@rentavaluecar.com