The Broad Museum Gives Los Angeles Art a New Place To Call Home

broad museum los angeles rental carsLos Angeles is home to one of the liveliest abstract art scenes in the country. It’s also becoming known for its recent cutting edge architectural projects. It’s appropriate that a collection of Los Angeles abstract art and Pop Art is housed in a building as adventurous as the works on the walls. The newly opened Broad Museum at 221 South Grand Avenue is drawing praise from art lovers and architectural critics.

Contemporary Art Covers a Lot of Ground

The Broad includes an eclectic and wide-ranging collection of works from some of the greatest postwar artists in the world. The collection reaps the benefits of careful acquisitions over a long period by Eli and Edythe Broad, the museum’s patrons. They assembled their collection of Modern Art as the works were being produced, not as a retrospective after the public embraced styles like Abstract Impressionism, Pop Art, and Color Field painting. The Broad’s collection nimbly covers the transition from Abstract Expressionism to Pop Art. It also features rare canvases from artists better known for their sculpture.

A Building Worthy of Its Contents

The designers of The Broad have created a truly memorable building. It adds to the Los Angeles architectural landscape without overshadowing the works inside. For many years, abstract art in Los Angeles, like most contemporary art, was displayed in re-purposed warehouse galleries. Converted industrial buildings often make excellent gallery spaces for exhibits of artwork of all kinds. However, warehouses don’t add much to a patron’s viewing experience. The Broad has a fun design that makes a  more interesting backdrop for the works inside than a bland, off-white hangar.

The Broad Museum Just Might Be the Ultimate Art Gallery

Contemporary art looks best in spaces that draw your eye towards interesting objects, and that add surprise to the experience of viewing a work. Modern art installations often require multiple sight lines to fully appreciate the theme that the artist was trying to convey.

The Broad delivers interesting spaces for visitors to enjoy the works. The spaces in the building are versatile enough to suit any type of show from the Broad’s gigantic collection, or the visiting collections that are sure to follow.

The pierced screen facade on The Broad museum looks fun and funky, but it’s more than just an architectural gimmick. Museum designers must balance the proper amount of indirect light with the structure and appearance of the building itself.

In less ambitious buildings, this is accomplished by simply adding a glazed clerestory with translucent glass. Unfortunately, this sometimes results in a stark, monotone effect that detracts from the displays.

The pierced facade on The Broad lets sunlight enter from countless additional angles without exposing the artworks to direct sunlight. That’s a neat trick, and Diller, Scofidio + Renfro pulled it off brilliantly. The corrugated pattern of the ceiling in the main gallery complements and enhances the overall effect.

A Worthy Neighbor to the Disney Concert Hall

Los Angeles is currently a hotbed of adventurous architecture. The Broad sits next to the Walt Disney Concert Hall, one of the most notable and exuberant designs from local starchitect Frank Gehry.

The Broad adds interest and energy to the local streetscape, but it doesn’t make the mistake of trying to outdo the Disney. The designers avoided the urge to be outrageous. They never forgot that the building is ultimately a display space with important design requirements that shouldn’t take a back seat to architectural excitement.

Destined to Become a Los Angeles Landmark

Los Angeles art lovers have long supported the nearby Museum of Contemporary Art, despite the fact that the building isn’t innovative or compelling in its own right. The public deserves to view contemporary art in surroundings that suit these important trends in the art world.

The Broad has become an immediate sensation in downtown L.A. It’s likely to take its place alongside destination museums like the Guggenheim in New York that attract visitors to see the building as much as the collections inside.

Visit Los Angeles Landmarks With an Economical Rental Car

The best way to visit Los Angeles landmarks like The Broad museum is with a rental car from Value Rental Car. You can rent a late model Toyota for local driving at a fraction of the cost of traditional car rentals. Call or email Value Rental Car today!

Photo courtesy of Peter Alfred Hess at Flickr.com

Roll On Over to the Petersen Auto Museum In Your Rental Car

A rental car is the perfect way for a tourist to see everything Los Angeles has to offer. Unlike many other cities, Los Angeles is very spread out. Having a rental car at your disposal makes it easy to see more while you’re in town.

One of the more interesting attractions in Los Angeles is a monument to the city’s car culture itself. The Petersen Automotive Museum re-opened just two years ago after $125 million dollars in renovations. Founded in 1994, the Petersen Museum has a vast array of vehicles that trace the history of motoring. From the moment you pull up to the building, you will enjoy striking visuals from both the building and the exhibits in the galleries inside.  The first thing you’ll notice is the building’s amazing new façade. It uses sinuous ribbons of stainless steel to give the feeling of speed, and to mimic the lines of the custom automobiles on display.

Huge Additions

The Petersen didn’t just remodel their museum. They also added 15,000 square feet of display space and 25 new galleries. Even if you’ve visited the museum in the past, you’ll be sure to see something new.  The museum still houses numerous galleries devoted to automotive history, of course. They’ve also added lots of more contemporary attractions. Younger visitors will love the exhibits from the Disney/Pixar Cars movies.  Everyone can also try their hand at racing on Xbox Forza racing simulators. The new mixed with the old means everyone can find something interesting at the new Petersen.

Race Car Galleries

If racing gets your motor revving, you’ll find plenty of race cars and racing motorcycles on display. The exhibits include historic examples, up to and including modern day race cars. You can sneak a peek at a new $400,00 Ford GT, and learn a little of the history behind it. A walk through the motorsports gallery makes you feel like you’re traveling through time. It’s informative and fun to see all the different ways engineers have tried to get the edge on the track. It’s also interesting to see how many racing design strategies eventually end up on regular passenger cars.

Industry Galleries

If you’re interested in the engineering that makes the rental car you arrived in run, take a stroll through the Industry floor. On this floor, you can learn everything from the beginnings of internal combustion to ow the assembly line revolutionized the automotive industry. It’s not a dry, technical exhibit, either. The museum features the personal stories of the mechanics, drivers, and inventors that have made the automotive industry so important to America and the world.

Art Cars

For the artist inside you, there’s an entire floor devoted to art cars. It’s fun to see cars that have been turned into fine art that can not only move you physically but move you emotionally and mentally as well. From the Mullin Family Grand Salon to the Armand Hammer Foundation Gallery there is no shortage of breathtaking art in the form of vehicles.

Fun Learning

At the Petersen Auto Museum, there’s no shortage of learning opportunities. With galleries like the Design Gallery and the Propulsion Gallery, you and your family will learn about both the aesthetics and engineering of vehicles. Everyone loves to see cars from movies at the Automobiles in the Movies gallery, including internationally famous James Bond cars.

When you’re visiting Los Angeles, rely on Value Car Rental for exactly the car you need at a price you can afford. You can choose from many kinds of immaculately maintained rental cars, and book your rental immediately, or reserve a rental car for a future trip.

5 Great Los Angeles Art Galleries You’ll Love to Visit

Whether you are a car buff, window shopper, art gallery fanatic, or celebrity watcher, Los Angeles has plenty for everyone. Art appreciators will especially enjoy the spectacular galleries that Los Angeles has to offer. There are hundreds of galleries throughout Los Angeles that are an easy drive in a rental car. To get you started, we’ve compiled a list of 5 great galleries to check out when you’re in town.

LA County Museum of Art

Since its inception in 1965, the Los Angeles County Museum of Art has collected enormous amounts of artwork that anyone will enjoy. The museum is the largest of its kind in the western United States. You can find the museum on Wilshire Boulevard in the Miracle Mile area of Los Angeles.  Within its vast walls are hundreds of thousands of modern and historical art objects to enjoy. Go early to make sure you have enough time to enjoy all the wonderful exhibits they have on display. Best of all, admission to the museum is inexpensive.

J. Paul Getty Museum

The Getty Museum is actually 2 separate locations. The main location is in the Brentwood neighborhood of Los Angeles. It is a quick trip in a rental car if you’re near LAX. The secondary location is in the Pacific Palisades in Los Angeles. The secondary location features artwork and other exhibits from ancient Greece and Rome. They renovated the museum in 2006 when the main facility moved from the Pacific Palisades to its current location in Brentwood.

The main facility features collections of artwork that span from the Middle Ages to present times. There are over 1.3 million visitors from all over the world who make the trip to the Getty Museum to view the exhibits. They also have detailed information on their art exhibits available on their own “GettyGuide” network throughout the museum.  This network is also available online, before and after your trip.

Annenberg Space for Photography

The Annenberg Space for Photography is a great place those tourists looking for media-centric art. From anywhere in Los Angeles, the museum is a quick trip in a rental car. The museum features several exhibits dedicated to the art of photography. In addition, several highly rated photographers have lent their talents and skills to making the exhibits unique and wonderful. From traditional photo prints to the latest, state-of-the-art printing and digital technology available, the intimate location offers its own special view of the world of photography.

Adamm’s Stained Glass Gallery

If you’re looking for something unique and beautiful, a quick trip in your rental car to Santa Monica will bring you to Adamm’s Stained Glass Studio & Gallery. The gallery features exquisite art glass objects from over 175 of America’s top art glass creators. Curator Adamm Gritlefeld also has a stained glass studio and restoration center. Adamm’s works has been featured in countless businesses, churches, hotels, and restaurants throughout the world, including the White House. While it’s a shop, the selection is so varied and interesting, it feels like a museum. After your visit, it’s also fun to spend the afternoon and evening enjoying all the other attractions in Santa Monica.

La Luz de Jesus Gallery

The La Luz de Jesus Gallery is the place to go if you’re looking for a different kind of art. Located in Los Feliz, you and your rental car can easily make the drive to this unique destination. In fact. its owner, Art collector Billy Shire, sums up his gallery with the saying “Art should be by the people and for the people. It should be something that speaks to you, that entertains and challenges and changes your outlook.” The gallery has been the first to introduce to the public many then-unknown artists. These artists have gone on to claim their fame in the art world. With its unusual sculptures, narrative and figurative painting, and group exhibitions, it’s a great and interesting place to spend a long afternoon.

Getting Around Los Angeles

Every trip to Los Angeles should include a trip to at least one or two of these great art attractions. Value Rental Car makes it easy to get around Los Angeles. Their Inglewood location is close to LAX, and they have free pickup and dropoff service withing 7 miles. If you’re visiting the Pasadena area, look for the Value Rental Car location on E Colorado Blvd.

Photo courtesy of the The Jon B. Lovelace Collection of California Photographs in Carol M. Highsmith’s America Project, Library of Congress, Prints and Photographs Division